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The Minds Behind the Strategy

We bring together industry veterans and innovative thinkers to redefine your operational landscape.

Elizabeth MARTIN

FOUNDER & CHIEF STRATEGIST

13+ years developing educational, community engagement, investor relations, and experiential learning programs that connect people, culture, and place. Combines a background in developmental psychology with an MBA to align

community outcomes, visitor experiences,

and stakeholder objectives.

Specialties

Community Engagement | Investor Relations |

Stakeholder Engagement | Educational

Programming | Youth Development | Experiential Learning | Wellbeing & Outdoor Education

Selected Experience

Community & Stakeholder Engagement Programs | Investor & Donor Stewardship Initiatives | Educational & Interpretive Experiences | School & Youth Camp Development | Wellness & Nature-Based Programming | International Family Travel 

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Dr. Subhajit SEN

Geoheritage & GeoTourism Specialist

15+ years of experience advancing geopark initiatives, geoheritage conservation and landscape-based tourism development. 

Experience 

Expert Vision Consulting | King Fahd University of Petroleum & Minerals 

Specialties

Geoheritage | Geotourism | UNESCO Global Geoparks | Environmental Geomorphology  | Conservation Planning | Visitor Experience

Selected Experience

NEOM | AlUla | Twain Mountain | Cabal Al Sarah  | National Geoheritage Programs | UNESCO Geo Park Initiatives 

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Travis KLINE

HEAD OF PROCESS OPTIMIZATION

25+ years delivering destination, tourism, attraction and hospitality projects across North America and the Middle East. 

Previous Experience

RCU AlULA | Hero Experiences Group |

WhiteWater | Aquatic Development Group 

Specialities

Destination Development | Tourism Investment | Adventure Tourism | Geotourism | Cave Tourism | Visitor Design Experience | Commercial Strategy 

Selected Experience

Saudi Geotourism Initiatives | Cave Tourism Development | Adventure Attraction Programs | Adventure Tourism Ecosystems| Major Attraction Programs | Destination Operating Models 

Our Services 

We don't just follow the rules; we redefine them. Our commitment to out-of-the-box thinking drives every strategic decision we make.

01

STRATEGY & DIRECTION
  • Destination Strategy 

  • Opportunity Assessment 

  • Positioning

  • Tourism Vertical Development

02

APPLIED GEOTOURISM ROADMAPS
  • Natural Asset Assessment

  • Geotourism Activation Strategy 

  • Visitor Experience Planning 

  • Development Phasing 

  • Operator and Investment Alignment

03

CONCEPT DEVELOPMENT
  • Experience Concepts 

  • Site Activation Planning 

  • Visitor Journey Design 

  • Product Development 

04

Investment & Commercial Advisory
  • Opportunity Structuring 

  • EOI/RFP Support

  • Revenue & Phasing Strategies

  • Investor-facing Briefs 

05

Governance & Operating Models
  • Operator Frameworks 

  • Licensing Considerations 

  • Activation Structure 

  • Long-term Management Models

06

Influence Management
  • Experience Influencer/Creator management

  • Brand collaborations 

  • Content-led destination marketing

  • Tourism ambassador partnerships

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