The Minds Behind the Strategy
We bring together industry veterans and innovative thinkers to redefine your operational landscape.
Elizabeth MARTIN
FOUNDER & CHIEF STRATEGIST
13+ years developing educational, community engagement, investor relations, and experiential learning programs that connect people, culture, and place. Combines a background in developmental psychology with an MBA to align
community outcomes, visitor experiences,
and stakeholder objectives.
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Specialties
Community Engagement | Investor Relations |
Stakeholder Engagement | Educational
Programming | Youth Development | Experiential Learning | Wellbeing & Outdoor Education
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Selected Experience
Community & Stakeholder Engagement Programs | Investor & Donor Stewardship Initiatives | Educational & Interpretive Experiences | School & Youth Camp Development | Wellness & Nature-Based Programming | International Family TravelÂ
Travis KLINE
HEAD OF PROCESS OPTIMIZATION
25+ years delivering destination, tourism, attraction and hospitality projects across North America and the Middle East.Â
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Previous Experience
RCU AlULA | Hero Experiences Group |
WhiteWater | Aquatic Development GroupÂ
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Specialities
Destination Development | Tourism Investment | Adventure Tourism | Geotourism | Cave Tourism | Visitor Design Experience | Commercial StrategyÂ
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Selected Experience
Saudi Geotourism Initiatives | Cave Tourism Development | Adventure Attraction Programs | Adventure Tourism Ecosystems| Major Attraction Programs | Destination Operating ModelsÂ
Our ServicesÂ
We don't just follow the rules; we redefine them. Our commitment to out-of-the-box thinking drives every strategic decision we make.
01
STRATEGY & DIRECTION
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Destination StrategyÂ
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Opportunity AssessmentÂ
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Positioning
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Tourism Vertical Development
02
APPLIED GEOTOURISM ROADMAPS
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Natural Asset Assessment
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Geotourism Activation StrategyÂ
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Visitor Experience PlanningÂ
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Development PhasingÂ
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Operator and Investment Alignment
03
CONCEPT DEVELOPMENT
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Experience ConceptsÂ
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Site Activation PlanningÂ
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Visitor Journey DesignÂ
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Product DevelopmentÂ
04
Investment & Commercial Advisory
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Opportunity StructuringÂ
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EOI/RFP Support
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Revenue & Phasing Strategies
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Investor-facing BriefsÂ
05
Governance & Operating Models
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Operator FrameworksÂ
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Licensing ConsiderationsÂ
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Activation StructureÂ
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Long-term Management Models
06
Influence Management
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Experience Influencer/Creator management
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Brand collaborationsÂ
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Content-led destination marketing
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Tourism ambassador partnerships